Should I be marketing or advertising my Law Firm?
While both lawyer marketing and attorney website advertising are commonly confused, they both have many differences. Both are beneficial to law firms, however it depends on how you use them and which you decide to put more effort and time into. When it comes to your company, it is important to know these differences and make the best decisions economically and strategically for your brand.
What is the difference between lawyer marketing and law firm advertising?
Advertising is the paid, public, non-personal way of reaching out to potential clients or customers. It is paying for a message that will be distributed through promotion of a product or service from an identified sponsor.
Marketing, in contrast, is a more systematic way of planning and implementing a business model that brings together the producers and consumers in a way that is mutually beneficial. This is a more personal form of communication.
In simple terms, advertising is a one-way form of communication, while marketing is a two-way form of communication. Advertising is part of the marketing process, while marketing is the process as a whole that involves many more facets. While it is one of the most expensive parts of the marketing plan for a company, Public Relations, sales strategy, community involvement, service pricing, marketing content distribution, customer support, market research, media planning, etc.
Is lawyer marketing necessary for your law practice?
So when the question is asked, “should I be marketing or advertising?”, the answer is both for a well-rounded approach. If you have a solid marketing plan, advertising definitely should be included. However, a solid law firm marketing plan takes time, effort, and money to produce. If it seems as though it would be a good investment, then make sure to have each part functioning on it’s own while contributing to the working whole. While some companies do only need advertising, it is important to sit down and evaluate your specific set of needs and how to get to your personal goals.
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